Ibarski put 31, Nevade, 32300 G.Milanovac, Srbija

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Stamparija RP production facility in Gornji Milanovac, production team and machinery
About the Company

A Family Company.
Industrial Discipline.

Stamparija RP has been making self-adhesive roll labels since 1989. Founded in Gornji Milanovac, we now operate six printing lines with an annual capacity of 5.5 million m² and hold four international certifications. Behind every label is a team that understands your deadline cannot wait.

1989 Founded
6 Printing Lines
5.5 M m² Per Year
4 Certifications
Milomir Rakić and Zvonko Petrović Founders, September 15, 1989
01 Who We Are

A Specialized Manufacturer of Self-Adhesive Roll Labels

Stamparija RP is a family company, now in its second generation, that has produced self-adhesive labels by roll-to-roll flexo printing since 1989. We work because we have to, and they say the best companies are the ones that work because they have to. We do not have standard products, we have solutions for each customer's specific needs. Our customers are manufacturing companies from the chemical, food, pharmaceutical, and cosmetics industries, large retail chains, and export-oriented companies from Serbia and the region.

"Wherever you see a successful business, know that someone once made a courageous decision."

Peter Drucker

That courageous decision was made in 1989 by the company's founders, engineer Zvonko Petrović and Milomir Rakić. They started with equipment that could fit on a single workbench. Today, Stamparija RP operates six printing lines, with an annual capacity of 5.5 million m² and four international certifications.

Video: Stamparija RP Production Facility
A Family Company With Industrial DisciplineWe know the key word in a family business is not "family," but "business." We make decisions quickly, but we run production by the principles of large industrial systems, with certified processes and duplicated capacity.
Solutions, Not Standard ProductsWe give the customer the means to mark, distinguish, message, and register their product. Every label is tailored to their requirements: material, adhesive, dimensions, number of colors, finishing, and delivery format are defined project by project. We have working knowledge of most of the self-adhesive materials used on the world market today.
A B2B Focus, From Procurement to the Production LineOur customers are companies that label finished products on their own production lines. We operate in business-to-business marketing, and every one of our labels ends up on a product sold to an end consumer.
Ibarski put 31, Gornji MilanovacProduction facility, prepress studio, and material and finished-goods warehouses, all at one location. A central position in Serbia enables efficient logistics across the entire region.
02 History

From One Workbench to Six Printing Lines

Stamparija RP was founded on September 15, 1989, in Gornji Milanovac. The company's founders are engineer Zvonko Petrović and Milomir Rakić. They started with equipment that could fit on a single workbench, and that first machine still stands with us today, in a place of honor.

We talk about our beginnings often, and gladly, because "only memory has a hawk's eyes." A company that knows where it started notices more easily when it drifts off course.

"Only memory has a hawk's eyes."

José Saramago

After several moves, we finally settled in. Our equipment now sits in a space we own outright, which is a good reason to remember where we started. We still follow the founders' advice: that success comes from within, that we maintain fair partnerships with customers and suppliers, and that we never play a game where one side's gain is another's loss.

Stamparija RP's first machine from 1989, preserved on the company premises
1989, FoundingMilomir Rakić and engineer Zvonko Petrović found Stamparija RP in Gornji Milanovac. The equipment fits on a single workbench. The focus from day one: self-adhesive labels.
The 2000s, Growth and InvestmentPurchase of the first Gallus and MPS machines. A shift to multicolor flexo printing. Construction of our own production facility at Ibarski put 31.
2018 and 2019, CertificationFirst ISO 22000:2018 certification for food safety (January 2018). ISO 9001:2015 and ISO 14001:2015 certification (January 2019). Laying the groundwork to work with the most demanding customers.
2025, FSC™ and New MachinesFSC™ Chain of Custody certification (BV-COC-221179, October 2025) for labels made from responsibly managed paper. MPS EF 340 presses with a Cross-Over module for multilayer peel-and-reveal labels. ISO 9001 and ISO 14001 recertification (January 2025).
Today, the Second GenerationMarko Rakić, son of founder Milomir Rakić, has taken over ownership and leadership of the company. Milomir still spends his days on the production floor, so experience is passed on in person, not through memos.
03 Founders and the Second Generation

Five Pieces of Advice Still Heard on the Floor Today

"Disappointment and pain carry thoughts back to the past," wrote Ivo Andrić. With us, it is the opposite: we talk about our beginnings cheerfully, because that story is still being written. The company today is run by the second generation. Marko Rakić has taken over the ownership his father Milomir once held, and Milomir is still here, most often on the production floor, among the machines, right where he has always felt most at home.

That is why the founders' five pieces of advice are not framed on a wall. You hear them live, usually right when a decision needs to be made.

"Success consists of avoiding failure."

Zvonko Petrović and Milomir Rakić, founders

It sounds like a play on words, but in practice it is the most expensive lesson we have learned. A spare cylinder, a spare roll of material, and a spare hour in a shift do not pay off on the day you buy them, but on the day something goes wrong.

Zvonko Petrović and Milomir Rakić, founders of Stamparija RP
Avoid FailureBefore we promise a deadline, we check everything that could break it: material, tooling, shift schedules, transport. Only then do we give our word. That is why we are rarely late.
Success Comes From WithinIt is built on mutual trust and respect among employees. A company where people do not get along cannot deliver a consistent print, no matter what machines it owns.
A Fair PartnershipWith customers and suppliers alike. A customer who comes back and a supplier who calls us first when new material comes in are worth more than any campaign.
Never a Zero-Sum GameWe do not enter deals where one side gains because the other loses. That kind of deal gets made once, and gets paid for for years.
Mother Nature Loves RedundancyThe most often repeated piece of advice: nature is a very old creature with an endless memory, one that never gets Alzheimer's, and precisely because of that it loves redundancy, it likes to always have spare parts on hand. Hence our four warehouses and the stock that keeps our deadlines.
04 Mission and Vision

Why We Exist and Where We Are Going

Vision: To be the best among self-adhesive label producers and flexo printers in Serbia. To secure and consistently keep well-regarded companies on our customer list. To be a company whose values reflect the dignity and integrity of its owners, employees, material suppliers, and customers.

Mission: To ensure stable, secure operations in the production of self-adhesive labels: a secure livelihood for our employees, timely settlement of obligations to suppliers and the community, and safe work free of the risk of injury.

The future? No one has a consultant for fate. That is why we are obsessed with technologies still to come, and we would rather hold solutions waiting for problems than problems waiting for solutions.

"Chance favors the prepared mind."

Louis Pasteur
Stamparija RP production facility, a view of the machine fleet
Respect for the CustomerEvery order is renewed trust. We are proud of our customers, and we celebrate every new order because that is how we know we are meeting their expectations.
Respect for the EnvironmentISO 14001 and FSC™ certifications are not just paperwork, they are commitments carried out in day-to-day production, from material selection to waste management.
Respect for and Safety of EmployeesA business policy that gives our workers safe, secure employment, free from the threat of layoffs and free of any risk of workplace injury.
A Contribution to Sustainable DevelopmentThrough our overall operations, we contribute to the sustainable development of the company and its surroundings. A constant concern for environmental protection and for contributing to a healthy environment and a healthy life.
One Policy for Three StandardsThe Integrated Management System Policy, signed in Gornji Milanovac on June 15, 2022, brings the requirements of ISO 9001:2015, ISO 14001:2015, and ISO 22000:2018 together into a single system. It is binding on management and employees alike, and it is available to all interested parties through our website.
05 Production Approach

Quality First, From the First Label to the Last

Label quality plays a very important role in the life of a product and a company. We approach prepress and printing itself with great care and know-how so we get a flawless, consistent print, on the first label as much as on the last, since mass-consumption runs involve very large quantities.

Customer satisfaction is our core principle. Guided by that, we have brought the latest advances in label-making technology into our production, and as a result we get high quality, large capacity, and short delivery times.

For us, labeling is a craft. With the right team, we arrive at solutions that match the market's needs, and our greatest advantage is knowledge. We know we survive only by staying connected with our customers, sharing knowledge and achievements.

Quality control on a Rotoflex inspection machine
Quality, a Flawless Print Through the Entire RunA high-quality label catches the buyer's eye among similar products, and that product sells in greater numbers. That is why we monitor color, register, and die-cutting throughout production, and we run inspection on our Rotoflex DSI-330 machines.
Applicability, the Label Has to Work on Your LineA label's machinability matters just as much as its looks. We match the core, winding direction, gap, and roll format to the specifications of your labeling equipment.
Deadlines the Customer Always SetsWith six printing lines and duplicated capacity, your delivery deadline does not depend on a single machine. If one machine goes down for maintenance, production does not stop.
Knowledge We Share FreelyOur greatest advantage is knowledge, and it is worthless if it is not shared. We always offer customers advice on the specifics and capabilities of our printing. When it comes to labels, we have the experience and know-how to work with most of the self-adhesive materials on the world market.
06 Benefits of Working With Us

Five Reasons Manufacturing Companies Choose RP

We are not looking for customers who have no choice. We are looking for customers who compared their options and decided they need a partner who understands that their production line must never stop because of a label.

Finished rolls of labels ready for delivery
Capacity and RedundancySix printing lines, 5.5 million m² a year. Duplicated capacity means your deadline does not depend on a single machine, that is the spare-parts principle we learned from the founders.
Multilayer Peel-and-Reveal LabelsMPS EF 340 presses with a Cross-Over module for delamination and relamination. A multilingual declaration fits on a single label, which makes this capability a key differentiator in the region for customers in pharmaceuticals, chemicals, and export-oriented companies.
Vertical IntegrationFrom prepress and platemaking, through printing and finishing, to converting, rewinding, and delivery, all under one roof, with no outside dependencies to slow the process down.
A Certification Framework for Every IndustryISO 9001 for quality, ISO 22000 CAT 1 for food safety, ISO 14001 for the environment, FSC™ for responsible paper origin. Four certifications cover the requirements of practically any industry.
35+ Years, We Know What We're DoingWe have been in the same business since 1989. We have faced every challenge the domestic market threw at us, and we came through them. Our customers stay because we know a partnership is not a zero-sum game, we do not want gains that come at someone else's loss.
07 Industries and Applications

Industries Where Our Labels Work Every Day

We do not name our customers. A label is always made to fit one product and one packaging line, so it is more useful for you to see which industries we work in and what each one requires. If your line of business is on this list, we have most likely already dealt with the problem that is on your mind.

We are proud of our customers, and we celebrate every new order from them, because that is how we know we are meeting expectations. A repeat order is the best reference we can get.

Products carrying Stamparija RP labels from the food and chemical industries
Food IndustryMeat, dairy, confectionery, and spice producers, frozen and fresh product lines. Labels that hold up to moisture, the cold chain, and direct contact with food, with materials covered by our ISO 22000 certification, and declarations that change often.
Beverage and Bottled Water IndustryLabels for bottles, cans, and multipacks. Resistance to condensation, ice, and wet hands, plus an adhesive that grips a cold, wet bottle at high filling-line speeds.
Chemical IndustryDetergents, hygiene products, paints, varnishes, and lubricants. Materials that hold up against aggressive contents, full-color GHS pictograms, and multilayer peel-and-reveal labels when mandatory warnings need to fit in several languages.
Pharmaceutical and Medical IndustryTraceability for every roll, legible fine print, precise inspection-machine control, and labels with variable data. Here, a printing error is not a cost, it is a risk.
Cosmetics IndustryAn industry where the label does the selling. Hot stamping, matte and gloss varnishes, embossed effects, and clear films for a no-label look, on small and irregular packaging.
Automotive and Rubber IndustryTechnical labels that stay legible after exposure to oil, heat, and wear. They often carry serial numbers and barcodes that must still scan after years of use.
Metal Industry and Household GoodsLabels on metal, glass, and plastic, resistant to washing and mechanical wear, carrying usage instructions and compliance marks for export markets.
Packaging IndustryLabels for packaging manufacturers and for packaging still awaiting filling. We also work to the end user's specification, with tight tolerances for automatic application.
Logistics and TransportLogistics labels, blank rolls for direct thermal and thermal transfer printers, EAN and GS1 barcodes, and ribbons from our own production. All in the dimensions and on the cores that match your equipment.
Retail Chains and RetailDeclarations, price and promotional labels, private-label programs. Large runs with frequent text changes and short turnarounds between approval and the shelf.
Agriculture and Plant ProtectionLabels that stay on the packaging even after outdoor storage, with extensive instructions and multilingual declarations solved through multilayer construction.
Export and Demanding CustomersThe same requirement runs through every industry listed above: a documented system, repeatable quality, and material that can be traced back. That is why we hold ISO 9001, ISO 14001, ISO 22000, and FSC certification.
08 Operational Readiness

Our Own Warehouses for a Fast Response

Short delivery times are not possible without material in stock. Stamparija RP maintains four separate warehouses, so your order does not wait on a supplier delivery, and production can start right away.

Stamparija RP material warehouse with rolls of self-adhesive material
Material Warehouse
Rolls of self-adhesive material from leading European suppliers: Raflatac, Fasson, Tores, and Intercoat. Stock of the most requested papers and films for a fast production start.
Finished Goods Warehouse
Storage for finished labels ready for delivery. Organized by customer and order for efficient logistics and fast dispatch.
Core Warehouse
Cardboard cores in 40 mm and 76 mm diameters for converting labels into rolls matched to your equipment. Standard and special sizes.
Ribbon Warehouse
Thermal transfer ribbons of our own production, in every type (WAX, WAX-RESIN, RESIN, Near Edge) and dimension. Available for fast delivery from stock.
Footage from the Floor

Nine Short Clips from Production

This is not a walkthrough of the process or the order of operations. These are clips shot along the way, while the machines were running, and they are here for one reason: so you can see what production actually looks like, instead of just reading about it. Altogether they run a little over four minutes, and they load only once you press play.

0:40
Stamparija RP, Label Production
0:24
Label Web on the MPS EF 330

Seven Vertical Clips, Shot on a Phone Next to the Machine

Drag the row or use the arrows, click a clip to play it Swipe left or right, tap a clip to play it
1:01
Label Web Inside the Machine
0:17
Black Labels on the Web
0:23
Web and Roll Up Close
0:36
Finished Label Roll
0:11
Blank Labels
0:38
Label Peeling Off the Liner
0:08
Rolls on a Pallet
FAQ

Everything you want to know before you call us

Answers to the questions customers ask us most often on first contact, from capacity and certifications to how the process works.

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+381 32 720 120

We were founded on September 15, 1989 in Gornji Milanovac, which puts us at over 35 years in the same business. Our founders are engineer Zvonko Petrović and Milomir Rakić, who started with equipment that could fit on a single workbench. Today we operate six printing lines with an annual capacity of 5.5 million m². That growth happened organically, with no shortcuts: one step, one machine, one certification at a time.

We are located at Ibarski put 31, Nevade, 32300 Gornji Milanovac. The production plant, prepress studio, all warehouses, and administration are on a single site. We welcome customers to visit the plant. A visit lets you see the machines, meet the team, and watch the printing process firsthand. Let us know your preferred date so we can arrange a tour with our technical team.

No, and that is a deliberate choice. Your designers know your consumer better than we do, and they shape your product accordingly. What we offer instead is technical consultation: we advise you on the specifics of flexo printing, how to prepare your file for the best result, which material and finishing suit your product, and where limitations exist that you should factor in before finalizing your design.

Yes, regularly. We ship to customers in Croatia, Bosnia and Herzegovina, Montenegro, Albania, and North Macedonia. We also have customers in Western Europe, Tommen Gram of Norway is one example. For export products, we offer multilayer labels with multilingual declarations that comply with EU regulations, letting you cover every market with a single SKU.

We work with companies of every size, from local manufacturers to multinational corporations such as Tetra Pak, Michelin, and Coca-Cola HBC. Flexo printing is most economical for medium and large runs, but we discuss every project on its own terms. Send us your specifications and quantity, and we will tell you honestly whether we are the right fit for your volume, with no obligation and no wasted time.

Five steps. First, you send us an inquiry with your specifications: dimensions, material, number of colors, quantity, and roll format. Second, our team analyzes the request and proposes the optimal material and technology along with a quote. Third, prepress prepares a proof on our Star Proof system for your approval before printing. Fourth, we run flexo production with quality control throughout. Fifth, final inspection on our Rotoflex machine, finishing to the requested format, and delivery. The full process can take anywhere from a few days for standard labels to two weeks for more complex multilayer constructions.

Within 24 hours of receiving a complete specification. If information is missing, such as dimensions, material, quantity, or roll format, we will reach out the same day with questions. For repeat orders, the process is even faster since all your parameters are already on file. You will never wait for a response without knowing why.

Confirmed references in Serbia include Tetra Pak, Metalac, Michelin, Dr. Oetker, Coca-Cola HBC, Knjaz Miloš, Yuhor, Atlantic Group, Zvezda Helios, Piramida, Marbo, Foka, and Gerlinger Mitros. In the region, we work with Billa (Croatia), Tommen Gram (Norway), Menprom (Bosnia), Vagar (Montenegro), and Spice & Pack (Albania). Every one of these customers has come back with a repeat order, and that is the only reference that really means anything.

Our annual capacity for processing self-adhesive material is approximately 5,500,000 m². The plant runs six printing machines in parallel: two MPS EF 340 presses with multilayer label capability, three MPS EF 330 presses for standard industrial labels, and one Gallus 3000 for specific formats. In addition, we operate finishing equipment for converting, rewinding, inspection, and foil stamping.

That is exactly why we have six machines instead of one or two. We learned the principle of redundancy from our founders: just as nature likes to keep spare parts on hand, we always keep spare capacity available. If one machine goes down for maintenance, your order shifts to another. Our three MPS EF 330 machines are identical, meaning they are interchangeable with no loss of quality or need for retooling.

We source materials from Raflatac (Finland), Fasson (Germany), Tores (Spain), and Intercoat (Germany), leading European manufacturers of self-adhesive materials. The most requested materials are always in stock in our warehouse, which means your order does not have to wait on a supplier delivery. For special materials or larger quantities, we order ahead based on your plan. The goal is for your lead time to depend only on printing time, not on material availability.

We manufacture them ourselves at our own facility, this is not resale. We produce WAX, WAX-RESIN, RESIN, and Near Edge ribbons in a range of dimensions and colors. That gives us control over quality, the ability to customize dimensions to match your printer, and fast delivery from stock. The polyester protective layer on our ribbons keeps your thermal transfer printhead from wearing out prematurely.

We hold four certifications, all for the same activity: printing self-adhesive labels. ISO 9001:2015 (QS-0612) for quality management, recertified in January 2025, valid through 2028. ISO 22000:2018 Category 1 (FS-0008) for food safety, essential for the food industry. ISO 14001:2015 (ES-0309) for environmental management. And FSC Chain of Custody (BV-COC-221179) for responsible paper sourcing, issued by Bureau Veritas in October 2025, valid through 2030.

Get to Know Us

The best way to get to know us
is to reach out.

A real person always answers our phones, we do not use answering machines. Tell us what you need, and we will tell you honestly whether we are the right partner for your project. No obligation, no wasted time.

A real person on the phone, always Plant tours by request Quotes within 24 hours
A Family Company, Industrial Standards We make decisions quickly. We run production on the principles of large industrial systems, with certified processes and duplicated capacity.
Never a Zero-Sum Game We do not want wins that come at someone else's loss. We build fair partnerships, with customers and suppliers alike. It is a principle from our founders that we still follow, one we have honored since 1989.
35+ Years in the Same Business We have been through every challenge the domestic market has thrown at us, and we came through them. We know what we are doing, and we know how to say so honestly if we are not the right fit for your project.
Spare Capacity, Always Ready Six machines, four warehouses, our own ribbon production. Your order never waits, not on a machine, not on material, not on a core.
1989 Founded
Gornji Milanovac
2018 ISO 22000
Food Safety
2019 ISO 9001 · 14001
Quality · Environment
2025 FSC™ CoC
Responsible Sourcing
Today 6 Lines · 5.5M m²
4 Certifications