Ibarski put 31, Nevade, 32300 G.Milanovac, Srbija
Flexo Printing Press · MPS Systems, Netherlands
A fully automated, servo-driven press for printing self-adhesive labels roll to roll. Up to 9 colors in a single pass with UV LED curing, a Cross-Over unit for duplex or triplex label construction, inline cold foil for metallic effects, rotary die-cutting, and lamination.
The MPS EF 340 is not just a printing press. It is a complete production line in a single system that prints, coats, applies metallic foil, laminates, die-cuts, and delivers a finished label roll to roll. No external operations, no register loss between stages, no unnecessary waiting.
Most flexo presses print color labels and die-cut them. The MPS EF 340 goes further. Three add-ons on the press open up product segments that are otherwise reserved for specialized printers with significantly more expensive equipment: multi-ply peel-and-reveal labels, open-close labels that open and reclose, and labels with cold foil metallic effects. RP runs two units of this press, which means both redundant capacity and flexibility in production planning.
Up to 9 flexo units with servo automatic register control. CMYK process colors, Pantone spot colors, white underprint on transparent material, UV protective coating (gloss, matte, or spot). Crisp.Dot technology for sharp fine text, barcodes, and photographic detail. Consistent print quality from the first label to the last across large print runs.
The Cross-Over unit with Delam/Relam technology splits the web into layers, prints each layer separately, and rejoins them in a single pass. Multi-ply peel-and-reveal labels open additional printed surfaces for declarations in multiple languages and regulatory text, without increasing the label's footprint. Open-close labels can be opened and reclosed by the end customer, so the package stays protected after first use. Both MPS EF 340 units have this add-on, which means double the capacity for these specialty constructions.
Silver or holographic foil is applied with adhesive directly on the press, with no heat and no dedicated tooling. CMYK colors are printed over the foil in the same pass, producing colored metallic effects in any shade: gold-red, silver-blue, pink metallic, or a branded-color hologram. One silver foil, an unlimited range of metallic shades.
Industrial, thermal semi-printed, logistics, and color labels
Peel-and-reveal, multilayer, reclosure
Two MPS EF 340 units in operation mean redundancy. If one unit is running a multi-ply order, the other takes on color graphic labels without waiting. If one unit needs service or a tooling change, production does not stop. For the customer, that means shorter lead times and greater confidence the order will be ready on time.
The product ships to multiple markets, regulations require a declaration in every language, and the label is small. The instructions do not fit, and enlarging the packaging is not an option.
On the MPS EF 340 with Delam/Relam technology, the label gains additional layers without increasing the footprint on the package. A multi-ply peel-and-reveal label provides several printed surfaces within the space of one standard label, while an open-close construction opens and recloses without damage. The customer opens it, reads it, and closes it again. The product meets the regulatory requirements of every market with a single label.

The brand manager wants gold and silver accents on the label, but hot foil stamping requires a die, and the budget does not allow for one on the first print run.
The MPS EF 340 applies silver foil with adhesive directly on the press, then prints CMYK colors over the foil in the same pass. Yellow over silver produces gold, magenta produces a pink metallic, cyan produces an icy blue. One silver foil, an unlimited range of metallic shades. No die, no extra tooling, no external operation. More economical than hot foil stamping, especially for larger print runs and designs with multiple metallic colors.

The filling line stops in three days if the labels do not arrive on time. The printer has a single press, and the queue is long.
While one unit runs a multi-ply order for a pharmaceutical customer, the other prints your color graphic labels without waiting. If one unit needs a tooling change or service, the other takes over without interrupting production. For the customer, that means shorter lead times, greater confidence the order will be ready on time, and the ability to reprint quickly when a run sells through faster than planned.

Footage from Stamparija RP's production floor: color printing, finishing, cold foil, and machine installation. Click a video to play.
Photos of the MPS EF 340 presses and production at Stamparija RP's plant.
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Questions our customers ask most often when considering a label to print on the MPS EF 340.
Yes. The MPS EF 340 with its Cross-Over unit enables duplex or triplex label construction, where the additional layers function as a multilayer peel-and-reveal label with several printed surfaces. A single label can carry declarations in Serbian, English, German, and Hungarian without increasing the package footprint. One product, one label, four markets, one order.
Yes. Cold foil on the MPS EF 340 applies silver foil inline, with no die and no special tooling. CMYK inks print over the foil in the same pass, producing colored metallic effects in any shade: gold, pink, ice blue, hologram. It's significantly more economical than hot foil stamping since there's no one-time die-making cost, and the result is visually striking.
Yes. The MPS EF 340 combines printing in up to 9 colors, UV coating (gloss, matte, or spot), cold foil for metallic accents, and rotary die-cutting in a single pass. There are no external operations, no transporting the roll between machines, and no loss of registration between stages. The finished label with all its finishing comes off the press on the roll, ready for your filling line.
All standard self-adhesive label materials: matte, semi-gloss, and gloss paper, PP and PET synthetics, clear film, metallized papers, and kraft paper. Material thickness ranges from 25 to 250 microns. In-line corona treatment improves ink adhesion on synthetic materials. We source materials from established European suppliers of self-adhesive materials.
With two MPS EF 340 units in operation, your order doesn't have to wait in line behind others. All operations run in a single pass, which shortens total production time. For repeat orders, the parameters are saved in the system and the plates are on the shelf, so there's no setup phase. Contact us with the deadline you need, and we'll work to find a solution.
Both types are produced on the same MPS EF 340 machines. Having two units in operation means both products can run in parallel without waiting: the multilayer construction runs on one machine, the graphic label on the other. Or they run sequentially on the same machine with a quick changeover. Either way, both label types are delivered on the same timeline, in the same shipment.
The MPS EF 340 is designed for medium and large print runs, where flexo printing delivers the best balance of cost and quality. For color graphic labels, the economics become favorable from medium runs upward, since the plate-making cost is spread across the quantity. For duplex and triplex constructions, the minimum run depends on the complexity of the construction. Send us your specification and you'll get a quote with a per-unit price within 24 hours.
Yes. Automatic servo registration corrects color alignment in real time, independent of the operator, and UV LED curing keeps coating gloss stable throughout the run. Settings are stored in the Job Memory system and applied to repeat orders without resetting them. Your customer on the shelf isn't supposed to notice a difference between a label from January and one from June, and they won't.
Before the full run, we produce a digital proof to check colors, text, and positioning. You approve it before the machine starts. For duplex and triplex labels, we also make a physical construction sample so you can check the opening, closing, and readability of the content before mass production. We start the full run only after your approval.
Send us your design file (or a product description if you don't have a design yet), the label dimensions, material, print run, and delivery deadline. Our team reviews the specification, recommends the optimal solution, and sends a quote within 24 hours. Once the proof is approved, production starts on the MPS EF 340. We confirm the delivery date with the quote, depending on the run size and finishing. We handle the technical file preparation, so you don't need to be a prepress expert.
Send us the label dimensions, material, print run, and deadline. If you don't have a design yet, describe the product and where it's sold. Our team recommends the optimal solution based on your needs, not on what's easiest for us. You'll get a quote with a per-unit price within 24 hours.