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Premium label with gold hot foil stamping and spot UV coating on a wine bottle
Foil Stamping and Finishing

Labels in Color with Foil Stamping

Graphic self-adhesive labels with foil stamping and advanced finishing that set a product apart on the shelf. Hot foil for a classic metallic shine in gold, silver, or copper. Cold foil for inline application with no tooling and the ability to print over the foil. UV coatings for a gloss/matte contrast you can see and feel under your fingers. Holographic foils for protection and a visual effect that catches the eye.

9+ colors and effects
in a single pass
Hot foil stamping
Gold · Silver · Copper

Classic foil stamping via thermal transfer of metallic foil. Intense shine and color depth that standard inks cannot achieve. For logos, borders, accent elements, and premium details.

Cold foil inline
Colored Metallic

The foil is applied with adhesive on press, with no heat and no special tooling. Printing over the foil creates colored metallic effects: gold-red, silver-blue, hologram with color. Faster and more economical than hot foil for larger print runs.

UV Coating
Gloss · Matte · Spot

Full gloss coating for an intense shine, matte coating for a premium texture, and spot UV coating that highlights the logo with a gloss/matte contrast on the same label. Soft-touch coating for a velvety feel under your fingers.

Hologram and Protection
Visual Effect + Security

Holographic foils create an effect that shifts color depending on the angle of the light. They catch the eye on the shelf while also making counterfeiting harder. For premium brands, alcohol, cosmetics, and pharmaceuticals.

Foil Stamping Techniques

Foil, Coating, a Shine That Sells

Foil stamping is a technique that transfers metallic foil onto a label, giving it a shine, depth, and prestige that standard inks cannot achieve. Combined with UV coating and spot effects, the label becomes a sales tool you can see and feel on the shelf.

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Three Techniques for a Premium Look

Foil stamping (hot foil), cold foil, and UV coating can be used on their own or combined on the same label. Each technique brings a different visual and tactile effect. On MPS presses, multiple techniques are combined in a single pass, with no loss of register and no outside operations, which shortens production time and ensures consistency across the entire print run.

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Hot foil stamping

A metal die heated to a high temperature transfers metallic foil onto the label under pressure. The result is an exceptionally intense shine and reflection that is impossible to achieve with standard inks or metallic inks. Foils are available in gold, silver, copper, black metallic, hologram, and hundreds of other shades and effects.

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Cold foil inline

Silver or holographic foil is applied with adhesive directly on press, with no heat and no special die-cutting tooling. The key advantage: printing happens over the foil in the same pass, so CMYK inks over the silver foil create colored metallic effects, gold-red, silver-blue, green metallic, hologram with a brand color.

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UV Coating and Spot Effects

Gloss UV coating gives an intense shine and color depth. Matte UV coating gives a premium texture and a soft feel. Spot coating combines gloss and matte on the same label, where the logo has a gloss finish while the background stays matte, or the other way around. Soft-touch coating gives a velvety feel under your fingers. All coatings are applied inline in the same pass as printing.

Printing + foil + coating in a single pass on an MPS press
Holographic foil for protection and visual effect
A metallic effect that cannot be achieved with standard inks
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Two Approaches, Different Results

Hot foil
Classic Foil Stamping, Intense Shine

Thermal transfer of metallic foil under pressure

A heated metal die transfers the foil onto the label. The most intense reflection and the deepest metallic effect of all the techniques. The foil comes in a finished color (gold, silver, copper, black metallic, hologram) and cannot be recolored afterward. It requires making a die (tooling), but delivers unmatched prestige.

Shine and ReflectionThe most intense of all the techniques
Foil ColorsGold, silver, copper, hologram, 100+ shades
ToolingRequires a die (one-time cost)
ApplicationsWine, spirits, cosmetics, premium food
When you need maximum prestige and metallic depth
Cold foil
Inline Metallic, Colored Effects

Foil applied with adhesive on press, printing over the foil

Silver foil is applied with adhesive inline, with no heat and no special tooling. The key advantage: CMYK inks are printed over the silver foil in the same pass, producing colored metallic effects in any shade. One silver foil, an unlimited range of metallic colors. More economical for larger print runs since there is no die cost.

Shine and ReflectionHigh, a flat surface with no relief
Foil ColorsUnlimited (CMYK over a silver base)
ToolingNo die, the foil is applied with a printing plate
ApplicationsFood, household chemicals, cosmetics, high-volume runs
When you need metallic in multiple colors, economical for larger runs

Hot foil, cold foil, or UV coating? Send us your design file and describe the effect you want. We'll recommend the optimal technique or combination based on your design, material, print run, and budget. Many premium effects are more affordable than you'd think, especially cold foil for larger runs.

01UV Coating

A Shine That Catches the Eye, a Matte Finish That Invites Touch, a Contrast That Sells

UV coating is the most accessible and most commonly used finishing technique. It's applied inline on an MPS press in the same pass as printing, so it doesn't extend lead time and has minimal impact on price. At the same time, it makes a dramatic difference in the label's visual and tactile impression. Full gloss coating deepens the colors and creates a wet-glass effect. Matte coating tones down the shine and gives a soft, sophisticated feel. Spot coating combines both effects on the same label.

Label with spot UV coating, a gloss logo contrasting with a matte background
Full Gloss UV CoatingCovers the entire label surface and creates an intense shine that boosts color saturation. Photos look more vivid, black gains depth, and colors appear richer. It protects the print from wear, moisture, and scratching. A standard protective finish on most industrial labels for the food and chemical industries.
Matte UV CoatingEliminates shine and gives the label a soft, refined look. The surface feels textured and sophisticated under your fingers. A premium choice for cosmetics, wine, and premium food products, where a minimalist, elegant look matters more than an intense shine. It provides the same protective function as gloss coating.
Spot UV CoatingGloss coating is applied only to selected elements (the logo, product name, graphic accent) while the rest of the label stays matte or uncoated. The contrast between the gloss and matte surfaces highlights key design elements without extra colors or materials. The effect is visible and can be felt under your fingers, especially on matte paper, where a gloss logo literally jumps out.
Soft-Touch Coating (velvet)A special matte coating with an exceptionally soft feel under your fingers, similar to the touch of velvet or peach skin. A consumer who picks the product up off the shelf immediately notices the difference in quality. Used for premium cosmetics, exclusive beverages, and luxury food products, where the tactile impression plays a key role in perceived value.
02Metallic Foils and Effects

Gold, Silver, Hologram, Copper, and Hundreds of Metallic Shades for Every Brand

A metallic effect on a label signals premium quality and sets a product apart on the shelf. Hot foil and cold foil are the two main techniques, each with specific advantages. Besides foils, metallic effects can also be achieved with metallic inks and metallized papers as more economical alternatives for print runs with a limited budget.

Labels with hot foil stamping in gold and silver on wine bottles
Hot Foil for Logos and Premium Accent DetailsThe most common use of hot foil is highlighting a logo, brand name, border, or decorative element. Gold foil on a dark background, silver on white, copper on kraft paper. Each combination creates a different impression. The die is made once and used for all future print runs at no extra cost.
Cold Foil for Colored Metallic SurfacesSilver foil is applied inline, and CMYK inks are then printed over it in the same pass. Yellow over silver produces gold. Cyan produces an ice-blue metallic. Magenta produces a pink metallic. One silver foil, an unlimited number of metallic shades tailored to your brand. No die, more economical for larger print runs.
Holographic Foils for Protection and Visual EffectFoils with a holographic effect shift color and shape depending on the angle of the light. They catch the eye on the shelf while also serving as protection against counterfeiting, since holograms are extremely difficult to reproduce. Available in hot foil and cold foil versions. For premium spirits, pharmaceuticals, cosmetics, and brands that want visual exclusivity and security.
Metallic Inks and Metallized PapersWhen the budget doesn't allow for foil, metallic Pantone inks create a similar effect at a lower cost. The reflection is lower than with foil, but still well above standard inks. Metallized paper (silver or gold) as the substrate lets the entire label have a metallic base, with the printing defining the design. An economical alternative for print runs where foil is too expensive.
Combining Foil + Spot UV CoatingThe most striking result comes from combining foil stamping with spot UV coating on the same label. A logo in gold foil with a gloss spot coating over it, on a matte-coated background. Three layers of visual contrast (metallic shine, gloss coating, matte surface) that together create a label impossible to ignore on the shelf.
03Industries and Applications

Where a Label Is Not Just a Declaration, but a Sales Argument

Foil stamping and advanced finishing have the greatest business impact in industries where the visual impression on the shelf directly influences the purchase decision. A consumer doesn't read the specification before picking up a product; the consumer sees the label first. If the label communicates premium quality through shine, metallic accents, and tactile texture, the product has an advantage before the consumer reads even the first line of text.

Premium labels with foil stamping on cosmetics, wine, and food products
Wine, Rakia, and SpiritsAn industry where foil stamping has the longest tradition. A gold or silver logo on a dark label, matte coating with spot gloss accents, holographic foil for exclusive batches. The label is often the only reason a consumer picks one bottle over another on a shelf with a hundred similar products. Hot foil on premium papers (textured, laid, or felt-finish stock) creates a sense of craft quality.
Cosmetics and Personal CareA premium segment where the tactile impression plays a key role. Soft-touch coating across the entire label with a gold foil logo communicates luxury before the consumer opens the product. Cold foil in a pink or pale gold metallic for women's cosmetics. A matte black label with silver foil accents for a men's line. The label has to withstand bathroom humidity without the foil or coating degrading.
Premium Food ProductsHoney, olive oil, chocolate, delicatessen products, organic food. Products sold at an above-average price, where the label has to justify that price visually. A gold foil accent on kraft paper for an "artisanal" look. Spot coating that highlights the product photo. Cold foil for colored metallic elements that catch the eye in the cooler case or on the shelf.
Pharmaceuticals and SupplementsHolographic foil to protect against counterfeiting of medications and supplements. The visual effect that shifts color at different light angles is both a security feature and a signal to the consumer that the product is genuine. Silver or gold foil to emphasize the brand on small packaging where the label is the only visual surface. It has to be compatible with regulatory requirements for text legibility.
04Prepress Preparation

How to Prepare a Design File for a Label with Foil Stamping and Special Effects

Foil stamping and UV coating require precise file preparation because the foil and the coating are applied as separate separations. An error in preparation means a misplaced foil element, coating bleed, or poor registration between the print and the foil. Here is what you need to know before you send your design.

Prepress preparation of a design file with separations for foil stamping and UV coating
Foil Separation as a Separate ColorIn the design file, elements that go to foil stamping must be defined as a separate spot color (for example, "FOIL_GOLD" or "HOT_FOIL") on its own layer. Do not use CMYK or RGB for foil elements. Our prepress team checks the separation before plates are made and lets you know if anything needs correcting.
Spacing Between Print and Foil: Minimum 1.5 mmFoil stamping has a technical registration tolerance of about ±1 mm. This means foil elements must not be designed to align precisely with printed elements (thin borders, shadows, lines). Leave a minimum of 1.5 to 2 mm of spacing between the edge of the print and the edge of the foil. Foil can overlap a solid area of ink, but it should not depend on precise alignment with fine details.
Spot Coating as a Separate SeparationIf the label has spot UV coating, the zones to be coated must be defined as a separate spot color on their own layer (for example, "SPOT_VARNISH"). Clearly mark which zones are gloss and which are matte. For a gloss/matte contrast on the same label, the entire label is usually coated matte first, and gloss coating is then applied selectively over the chosen elements.
File Format and SubmissionDesign in vector format (AI, EPS, or PDF with vectors and embedded fonts). Images in CMYK, minimum 300 dpi. Foil and coating separations on separate layers with named spot colors. If you're not sure how to prepare the file, send us the design as you have it; our prepress team will check it and prepare the separations. Technical preparation is included in the process, so you don't need to be a prepress expert.
Star Proof with Foil Effect SimulationBefore printing, you receive a Star Proof (digital proof) with the foil and coating zones marked. Foil is shown on the proof as a simulation, since a digital printer cannot reproduce metallic reflection. On the proof, you check the position, size, and relationship of the foil elements to the print. We move into production only after your approval.
Frequently Asked Questions

Foil Stamping and Finishing, Before You Send an Inquiry

Answers to the questions brand managers, designers, and procurement most often ask us about hot foil, cold foil, UV coatings, and holographic foils.

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Have a Design?
Send us the file, and we'll suggest the optimal combination of finishes.
Send an Inquiry

Hot foil uses a heated metal die that transfers metallic foil onto the label under pressure. It gives the most intense shine and the sharpest edges, but requires making a die for the design. Cold foil is applied with adhesive inline on press, with no heat and no die, and allows CMYK inks to be printed over the foil for colored metallic effects. Hot foil is the choice for premium logos and smaller print runs, cold foil for larger surface areas and larger print runs, where it's more economical.

Spot UV coating is applied only to selected elements of the label, while the rest stays matte or uncoated. The contrast between the gloss and matte surfaces highlights the logo, product name, or a graphic accent without extra colors or materials. The effect is visible at an angle to the light and can be felt under your fingers. It makes the strongest impression on a matte-coated background, where the gloss element literally jumps out of the label.

Yes, and it gives the most striking result. A logo in gold foil with a gloss spot coating over it, on a matte-coated background, creates three layers of visual contrast: metallic shine, gloss coating, and a matte surface. The combination is done in the same pass on an MPS press, with no extra cycles and no extended lead time.

Standard gold, silver, copper, and bronze, plus matte and gloss variants of each shade. Colored foils are also available (red, blue, green, black metallic), as well as holographic foils with an effect that shifts color depending on the angle of the light. With the cold foil technique, printing CMYK inks over silver foil produces a practically unlimited number of metallic shades tailored to your brand.

On coated papers, both gloss and matte, on PP and PET synthetics, as well as on textured and kraft papers. The structure of the substrate significantly affects the look: on smooth coated paper the foil is sharp and at its most reflective, on textured paper it feels more artisanal and warmer. For unusual materials, we run a test before full production to confirm foil adhesion.

Hot foil requires a metal die made to your design. This is a one-time cost; the die is kept and used for all future print runs of the same design at no extra charge. Cold foil doesn't require a die, since the foil is applied with adhesive over zones defined during prepress, which makes it better suited to designs that change often.

Define the elements that go to foil as a separate spot color on their own layer, in vector format (AI, EPS, or PDF with vectors). Leave a minimum of 1.5 to 2 mm of spacing between the edge of the print and the edge of the foil, because of a registration tolerance of about one millimeter. The same applies to spot coating zones. If you're not sure how to prepare the separations, send us the design as you have it; our prepress team will prepare them for you.

Yes. You receive a Star Proof with the foil and coating zones clearly marked. Foil is shown on the proof as a simulation, since a digital printer cannot reproduce metallic reflection, but on it you check the position, size, and relationship of the foil elements to the print, as well as the spacing that affects registration. Production starts only after your written approval.

It depends on the technique, the surface area covered by the foil, and the print run. Hot foil has a one-time die cost plus the price of the foil per piece, so the larger the print run, the lower the per-piece cost. Cold foil has no tooling cost, but requires a cold foil unit on the press and pays off on larger surface areas. UV coating is the most economical finish, since it's done inline in the same pass as printing. Send us your specification and you'll get an exact per-piece calculation for each option.

For a first order with hot foil, plan on additional time for making the die for your design. For cold foil and UV coating, the lead time is the same as for standard labels, since the finish is applied inline in the same pass as printing. For repeat orders, the lead time is shorter, since the die, cutting die, and prepress preparation already exist. If you're working against a tight deadline, mention it in your inquiry so we can align the production schedule.

Send Your Design

Your Design,
Our Foil Stamping

Send us your design file and describe the effect you want: classic gold, pink metallic, hologram, a spot gloss/matte contrast, or a combination of all of them. We'll recommend the optimal technique based on your design, material, print run, and budget. You'll get a quote within 24 hours.

Star Proof before printing Quote within 24h Prepress preparation included
Hot Foil for Classic Prestige Gold, silver, copper, black metallic, hologram. The most intense shine and reflection. The die is made once and used for all future print runs.
Cold Foil for Colored Metallic in Any Shade CMYK over silver foil, inline with no die. Rose gold, ice blue, green metallic. One foil, an unlimited number of metallic colors.
UV Coating for a Gloss, Matte, or Soft-Touch Texture A spot gloss/matte contrast on the same label. Soft-touch for a velvety feel. Applied inline on an MPS press, with no extra tooling cost.
Combined Effects in a Single Pass Printing in up to 9 colors + foil + UV coating + die-cutting on an MPS press. No outside operations, consistent registration, shorter production time.
9+ Colors and Effects
in a Single Pass
100+ Foil Shades
for Stamping
24h Quote After We
Receive Your Inquiry
6 MPS Presses
with a Foil Option
35+ Years of Experience
in Flexo Printing